Airtel Is The Official Sponsor Of The 8th Edition Of BBA Bharti Airtel is the official sponsor of Africa’s biggest reality series Big Brother Africa.Airtel Africa Chief marketing Officer Andre Beyers said that it is a diverse revolutionary that aims at connecting diverse audiences seen across Africa. it is seen as the most successful television franchise seen on the continent which grows every year.He said they are pleased to be associated with Big Brother 2013 which is a wonderful platform for Airtel to be able to provide great opportunity for them and also provide emotional connection with their customers. Big Brother is known to be an inspiration to a lot of people across Africa who want to make a name for them.Beyer was quoted saying that ,“As a company, Airtel is focused on helping communities achieve success in all areas.” “Driven by our philosophy of empowering people, they have created platforms for talent discovery and we have enabled youth across Africa achieve their aspirations through the Airtel Rising Stars football tournament and support of the Talent reality shows.” Beyer further added that, “Their 3G platform allows our customers to combine the enormous potential of the internet with the convenience of cellular phones and other devices. It will liberate the potential of our youth through enabling fast access to the Internet for learning, sharing, social networking, creating and accessing content like music.” The improved technology enhances multimedia functionality, high speed mobile broadband and internet access; allowing users to make video calls, watch live TV, send and receive emails and download music from the devices.It is the latest global HSPSA plus technology with 21 mbps, also being rolled out in Europe and the USA. M-Net Africa Managing Director Biola Alabi while showing his gratitude for the collaboration said, “We are deeply pleased to welcome Airtel as the headline sponsors of Big Brother -The Chase. Their commitment to the African continent is clearly evident in the initiatives they create and support and mirrors our own desire to showcase African talent and encourage African success.”
